Commercial valorization of Parmigiano Reggiano cheese based on production diversification and additional certifications beside PDO: organic and anima
To organize a Parmigiano Reggiano cheese supplychain adding quality values beside PDO certification, able to meet consumers demand of those who are attentive to the ethics of production as well as the sustainability that underlies the food they buy.
The aim is to enhance the commercial value that the plus can give to the cheese (in terms of export), to consumers interested in the production methods. The elements of ethics and sustainability identified for the supply chain are animal welfare and more generally organic, as a productive choice linked to a non-intensive production.
- Feasibility. Investigation with the foreign large-scale retail trade and identification of suitable specifications standards for the production area of the PR.
- Improve the work in the barn. Developing a protocol with a high content of animal welfare including
- systems to check sustainability in the 15 organic farms of Montanari & Gruzza supply chain.
- Measures to improve fodder production.
- Mapping of fodder production on the organic mountain dairy farm and implementation of suitable agronomic practices to safeguard and increase soil fertility.
- Final technical-economic analysis of the post-operational phase (animal welfare and grazing).
Verify which international trade regulations based on protocols with high animal welfare standards can be applied to the Parmigiano Reggiano prodution;
Verify which foreign markets are most interested in these new products through, in particular, the opinion of representatives of foreign retail chains;
Verify the economic sustainability of the new ETHICAL CHEESE supply chain, considering for each individual company the investment and management costs to adapt, the possible advantages related to the improvement of animal welfare on the farm and the higher selling price of Parmigiano Reggiano cheese.
Verify the environmental sustainability of the new ETHICAL CHEESE supply chain;
Verify the possibility to improve forage production and the rational use of grazing on organic mountain dairy farms, with the aim of reducing feed purchase outside the farm;
To verify the correct and effective valorisation of zootechnical effluents to improve soil fertility in mountain farms;
Raise the awareness of the sector and stakeholders through training activities, technical and scientific dissemination, education and dissemination through the PEI networks.
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