Social and organizational innovation for the development of the multifunctionality of agricultural businesses: models, co-production, inclusion

TERRITORIAL PROGRAMMING - The integrated approach of territorial planning is focused on the multifunctional role of agriculture for economic development and quality of life in rural areas. Through a bottom-up approach and the establishment of public-private partnerships, we want to propose a strategy to reconnect cities and countryside and reverse the model of interpretation by supporting the urban reconquest of urban space. The actions to promote this new approach are developed by referring to already existing strategies in Europe (food strategy) that are just emerging in our territories, placing at the center the interest and the role of farms, in a valorization of products and places functional to guarantee the attractiveness of the territories. The territorial planning factor is fundamental for the protection and enhancement of rural areas, with the aim of strengthening and consolidating the qualitative dimension of the Umbrian territory through the development of new products / practices / processes / technologies. Starting from an agreement (food card) between public and private, the proposed territorial food strategy seeks to intersect with the different levels of planning (Regulatory Plan, Landscape Plan, fight against land consumption), and then to test paradigmatic realizations (vegetable gardens) urban, edible landscape, foodscape) that bring out and support the attribution of a shared value on the multifunctional role of agriculture for the development of our territories.

DIGITAL ECOSYSTEM - The role of information and communication technologies (ICT) for the development of agricultural areas does not find its heart in instrumental innovation but in the value of the data that the smart city has placed on the foundation of innovation processes.
The actions to promote this new approach are developed by referring to existing strategies aimed at the construction of digital ecosystems: a community of subjects that interact, exchange information, combine, evolving in terms of knowledge, skills, contacts, in order to improve the their existence and to satisfy their needs. In this logic, rather than designing structures and infrastructures, we want to favor the construction of meeting and connection platforms, of regional impact, which place the interest and the role of farms at the center, in a valorization of products and functional places. to guarantee the attractiveness and accessibility of the territories, as well as to promote services and to give value to the multifunctional impact of agricultural care.
The digital ecosystem becomes so functional to the development of new products / practices / processes / technologies, to ensure logistics, the story of the territory, transparency, inclusiveness, accessibility: it is on these foundations that the ecosystem declines to put producers on the network, to reveal the impacts of the choices made, to bring out the resources that can be exploited, to promote the active role of citizens.

CREATING NEW KNOWLEDGE FROM THE RESEARCH PROJECT - Innovation is aimed at defining new knowledge that will be produced by the project itself. The companies of the partnership take part in the process of co-creation of knowledge contributing to the elaboration of the survey and its results. The integration of these activities leads to the definition of innovative prototypes of multifunctional business models and a system of prototype relations for multi-functionality, which constitute the final product of the project.